The Fonz promotes reading, Lexus hybrids and his own books


click to enlarge

Take one baby boomer favorite - The Fonz - stick him in a boomer dream car - a Lexus RX 400h - and send him off on a cross-country trip through the UK, teaching kids the value of reading. This is the idea behind an effort between Lexus and First News to support the Government's 2008 National Year of Reading.

Yes, Henry Winkler and Nicky Cox, editor of First News, are touring schools across the country in a Lexus RX 400h for the next week or so, visiting almost a dozen schools to promote reading - especially Winkler's series of children's novels about Hank Zipzer, the World's Greatest Underachiever.

While he's cruising through the British countryside, Winkler should feel pretty much at home as he drives an RX 400h in the U.S. Read more about the tour at this site.


[Source: Lexus]



Related posts:



Related posts:



0 коммент.:

Отправить комментарий